Really
The AI agent that runs your real estate business.
Really is an autonomous assistant for real estate agents. It publishes properties, edits photos, writes and schedules content, and handles admin inside Formule CRM and Meta — just by chat.
Founding members get 10% off for life and extra AI credits.
Just tell it what you need
No dashboards, no forms, no agencies. One chat, and the work is done.
One agent, four jobs
Really takes over the roles you're paying for today.
Social media manager
Captions, creatives, posting schedule and comments across Facebook and Instagram.
Admin assistant
Listings, contacts, appointments and follow-ups kept clean inside your CRM.
Marketing
Campaign copy, portal descriptions and property launches written on brand.
Listing operations
Photo retouching, floor plan tidy-ups and multi-channel publishing in minutes.
What it can do
Everything possible inside Formule CRM, driven by conversation.
- Publish and update properties
- Enhance and retouch photos
- Write listings and captions
- Schedule posts and stories
- Reply to leads and comments
- Report on performance
Plugged into your stack
Really connects directly to the tools your agency already runs on.
Formule CRM
Full read and write access to listings, contacts and pipeline.
Meta
Facebook and Instagram pages, posts, stories and lead forms.
How it works
- 01
Connect
Link Formule CRM and your Meta pages in a couple of clicks.
- 02
Chat
Ask for what you need in plain language, from your phone or desktop.
- 03
Done
Really executes end to end and reports back when it's live.
Founding member perks
Join before launch and keep the advantage.
10% off, for life
A permanent 10% discount on whichever plan you pick at launch — it never expires.
Extra AI credits
A boosted monthly allowance, so Really can take on more of your workload every month.
Priority onboarding
We connect your CRM and Meta accounts for you, ahead of everyone else in the queue.
Shape the product
A direct line to the team and first say on what we build next.
Be first to work with Really
Early access opens October 1 for a limited group of agencies — with all the founding member perks included.